(Before you read any futher, please know that I typically do not post negatively like I'm about to, nor do I like to use other churches (at least not giving you the name of the church, etc.) as examples of how not to do things. But, I came across this and could not resist the urge to use it to illustrate a point. I know the pastor of the church that produced this video, so I don't feel quite so bad.)
is a great example of why we stopped using PPT a while back at NHC.
Few things do more to further the world's perception of church as a bunch of boring people stuck 10 years behind the times more than a cheesy PPT slideshow with bad Christian music. This video is something you may have seen in our church even a few years ago, but not any more.
If your goal is to propel your church people further back in time and to never reach any unchurched people, please, by all means, utilize clip art, bright colors, custom animation and slide transitions. But, if you're actually wanting to communicate to everyone in a relevant way, just take some time to look at tv commercials, internet pop-ups, newspaper ads, etc. and compare to what you're using in church.
Most times, less is more and simple is effective.
PS. I'll try to make a similar video of our pre-gathering announcement loop. BTW, Forefront Church and Willow Creek had the best pre-service announcement loops I've seen in a church.